HIRE US TO SELL YOUR PROPERTY LIKE THIS SELLER DID
Steps we took to get Schocharie Ridge Farm under contract for 98.5% of the list price.
Interviewed & walked around buildings with seller to tap into what makes this farm great
Detailed note taking which lead to comprehensive property description
Had professional photos, video of interiors, drone photos & drone video taken
Property presentation on home page of our website which is highly ranked in Google searches for horse properties in PA.
Branded video on home page of our highly ranked website
Created lengthy description of property and all the outbuildings and set-ups of farm based on extensive notes
Inputted listing for the 3 multiple listing systems we belong to in both the farm & residential sections
Sent to our proprietary list of approximately 1000 trainers, riders, breeders, racing organizations a professionally designed e-flier announcing Schocharie Ridge Farm was for sale
Created map identifying each farm building with a number key to facilitate showings
Professionally designed jumbo postcards were mailed to our list of elite dressage & hunter/jumper rider acquaintances. Extras left at farm for buyers
Professionally designed 8 page booklet describing farm as well as proximity of feed, tack & grocery stores & airports was left at farm for buyers
Personally contacted influential equestrians I know
from my work at the USEF: Grand Prix Dressage rider Catherine Haddad Stallar located in NJ (her husband is prominent equine vet)
Susie Dutta Grand Prix Dressage rider/real estate agent in Wellington (her husband owns an international horse transport company).
Placed numerous posts on our company social media sites
Announced price reduction via e-flier to our proprietary list of approximately 1000 trainers, riders, breeders, racing organizations
Held open house w/ social media pushes on horse Facebook groups and Instagram
Created e-flyer sent out to hundreds of real estate brokers
Sent emails to our list of real estate agents in Eastern PA who are equestrians to let them know about farm
Prompted seller to get business valuation from accountant which we then advertised to public
Numerous & frequent posts of farm to horse Facebook groups promoting price reduction, business value, etc.
Placed 3 property signs with custom acreage riders
Advertised in subscription paid ads on well ranked horse & farm enthusiasts websites
Found financing through one of our horse farm friendly SBA lenders & guided potential buyer through offer process (offer was unaccepted)
Provided our list of horse property lenders to buyer who is financing farm from one of the banks on this list.
As part of our appraisal support, performed a 5 hour study to update market analysis
Went to farm on day of appraisal to provide appraiser with comps & pricing justification as farm properties can often be a challenge to appraiser.